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Original IP Creation
Characters, universes, franchises built to be globally licensed and adapted.
Custom project8–16 weeks
About this service
Mad Illusions specializes in creating original intellectual property from concept to commercial strategy. We don't just build characters — we create universes with merchandising potential, transmedia narratives, and franchise ecosystems.
From a character sketch on a napkin to a fully developed universe with brand guidelines, narrative bibles, and licensing packages ready for distribution, we architect stories designed for global scale.
How it works
Step 1
Creative Brief & Research
Step 2
Concept Exploration
Step 3
Character & World Design
Step 4
Story Bible Development
Step 5
Licensing Strategy
Step 6
Market Analysis
What's included
- Full creative concept development
- Character design & universe building
- Narrative & story bible creation
- Commercial viability assessment
- Global licensing package design
- IP protection & legal guidance
- Franchise ecosystem planning
You'll receive
- Character Design Sheets
- Universe Bible (50-100 pages)
- Story Arc Framework
- Visual Style Guide
- Licensing Package Document
- Commercial Strategy Report
Ideal for
Production housesOTT platformsBrandsIP investorsGame studios